Creative display where it matters

With thousands of products needing Point of Sale graphics, we have worked with brands to develop a wide range of media from simple product display slats, wobblers, bollard covers, pallet wraps and vertical aisle banners to complete branded bays and tower ends. All coming together to present a unified message to the buyer.A great starting point for such an exercise is to do a site survey of the entire depot or fleet of depots. Our site survey assists the cash and carry company to manage the brands advertising space and contract periods whilst at the same time identify what point of sale opportunities exist for brands.
   To assist with this, Boyall Graphics offers a unique software based brand asset management system which brings the hardware, artwork, print, and installation data all under one bespoke service, tailored to each cash and carry. World Foods is an excellent example; in gathering all ethnic foods into one location which creates good line of sight with the use of aisle banners. We can create great designs but understanding what sells where and in which graphical position ultimately helps reach sales targets.

A key element for many depots is to envisage the finished aisle display at conception through to reality. A vital aspect driven by our clients is to use 3D elements using adobe software to create visuals (World foods image below) This helps the cash and carry perceive how their own corporate signage connects with a brands corporate signage and vice versa.

An example of this is the End of Aisle Tower. Each graphical area within the tower has an artwork template which is provided by us. This helps their brand collateral team to position key data / graphics on each panel and easily provides the brand control as to how their tower or media format will look.

Results of our approach

• Bestway Batleys has used its industry knowledge of ethnic foods from around the world and commissioned Boyall Graphics to create the World Foods brand to define an entire section. The striking yellow theme enables customers to quickly navigate and find region specific products.

• Feedback in 2015 is reporting an increase of 300% revenue!

• ​Branding within the World Foods area provides the missing link in the marketing chain between the Brand, Retailer and the Consumer.

• Branded bays ensures that pallets and stocked products are in the right bay location.

• Bespoke design of hardware components, such as metal work brackets creates specific attachments for signage whilst allowing for maximum product storage and display.

• Hardware and finished print is designed around the Dexion pallet rack system which is used across the UK.

• Movement analysis accounts for the impact of forklifts loading and unloading products which may need specific signage design.

• Testing new site signage and hardware on Dexion racking systems before rolling out to multiple sites.

  "Thank you for the great work - you have been instrumental in helping us to transform the point of sale of Baby Feeding in Bestway Wholesale Group depots in the London area. The fixtures in the depots we have covered to date are now very clearly sign-posted and the branding really helps to make our products stand out to retailers on shelf. The team were able to work to very tight deadlines, ensuring the work was completed in the time agreed."
     "Sam Gillespie, Category Manager; Ray Pratt, Key Account Manager at Danone Nutricia Early Life Nutrition" Sep 2015.
  How promote brand collateral within the design. Thousands of products are being sold across the stores, therefor personalising promotions to ensure the message is concise, which stops the customer walking by onto another purchase.

  Using strong primary colors to draw attention is vital. Within the industry the Bestway wholesale designs main logo is a good example. There is one specific strong colour; pantone orange which is a unique but recognizable font that is pleasing to the eye. The result is that the col our becomes synonymous with the brand itself. You will be pleased to know that we work with the big brands calibrating and approving pantone specific colors to ensure the required conformity.
  
  After developing a successful trading relationship with Peter and Partners Point of Sale Specialists for the Wholesale Cash and Carry market place, Boyall Graphics and Print acquired the interests of the company in December 2011.

  Peter and Partners Boyall Graphics and Print has organically grown within the Cash and Carry sector by developing strong working relationships with blue chip companies, designing, developing and installing POS graphics across their UK based estates.

  Left: Promotional core goal post elevates and creates attention for key offers

  • A good promotion is easily spotted with good point of sale features to interrupt "top up" shopping runs.

  • Easy to track promotions and performance levels.

  • Clearly defines an area and is accessible from all four sides.

  • Easy to install and can be moved around the store.

  • Allows consumers to compare offerings against online shopping experience.

  Helping the big brands bring their products to cash and carry depots all over the UK.
  

 A strong brand design defines the aisle with good use of aisle fins for great eye level visibility in locating your needed product quickly from either end of the aisle.

Left: Promotional core goal post elevates and creates attention for key offers

• A good promotion is easily spotted with good point of sale features to interrupt "top up" shopping runs.
  
  
• Easy to track promotions and performance levels.
  
  
• Clearly defines an area and is accessible from all four sides.
  
  
• Easy to install and can be moved around the store.
  
  
• Allows consumers to compare offerings against online shopping experience.